Is Plato A Utopian Thinker - 765 Words

Before the discussion of whether Plato is a Utopian thinker is to be made, for the purposes of this essay, utopia is to be defined as ‘an imagined, functional place that possesses near perfect elements and qualities’. The discussion among philosophers at the beginning of Book 1 showing Plato’s search for the definition of justice, just soul, and just state is an indicator that he is a Utopian Thinker. Socrates’ response to Thrasymachus, â€Å"Justice is much more valuable than gold, and you must not think we shall slacken our efforts to it out of any idiotic deference to each other† (336e), shows how highly Plato considers justice and more importantly its definition. As justice is what he considers the ultimate form of good, the search itself for justice to live a ‘just’ life and his expectation for others to do so too is an argument for which Plato is a Utopian thinker. In exploring what a just city is in order to understand what a just soul is, Plato first acknowledges the fantasy of this utopia and then outlines it. Setting firmly that justice is most important, Plato acknowledges in discussion that the ‘just city’ to be described is an imagined one and â€Å"can never grow into a reality or see the light of day† (473c-d); this fulfills part of the first half of the definition of utopia that the just city is merely an imagined place. The ‘just city’ bases its values, structure, and function on an ideology of which Plato believes is the ultimate good, thus relating to the secondShow MoreRelatedLiberty And Freedom : Plato s View Of A Perfect Utopian State977 Words   |  4 Pages Liberty and Freedom: Plato The early philosopher Plato would not approve of today’s democracy in the United States. He envisions a time and state where all people are controlled by government. The people are to live â€Å"the good life† with luxurious and wealth, but have no political power. Plato’s views of a â€Å"perfect utopian state† would require removing authority from the people and allowing the philosopher officials to rule. In the writings of The Republic, Plato discusses his ideal of what he believesRead MoreGuthrie Essay 854 Words   |  4 Pagesphilosopher, Plato for example, this equation may be further analyzed. The first variable, temperament, is shown by Plato’s personality and interests, such as his concern for politics depicted in Plato’s Republic. The next, experience, explains why Plato has fixations with the ideas he possesses and the final piece to the equation, previous philosophers, is self-explanatory that earlier thinkers, like Socrates, bec ome significant influences. As stated in Guthrie’s The Greek Philosophers, Plato had twoRead MoreComparing The Political Theories Of Two Philosophers1444 Words   |  6 PagesCatherine Chaput CH 201 15 October 2014 When comparing the political theories of two renowned philosophers such as Plato and Aristotle, one must first focus on the merits of each of their own theories in depth. Plato is often considered as the first writer of political philosophy while Aristotle is considered the first political scientist. Though Aristotle was once a student of Plato, the two differ on the topic of how to best improve society for the benefit of mankind. Thus, both of their theoriesRead MoreMachiavelli Plato Rebuplic Prince Comparison1419 Words   |  6 PagesHaà ¾im Cihan Demirkà ¶prà ¼là ¼, 20303433 Essay Question: Compare the Characteristics of the true guardians, as described by Plato (Republic, bk VII, pp.158 #8211; 61, 484b #8211; 487e) with the characteristics of the rulers, as described by Machiavelli (The Prince, ch.15, pp. 47 #8211; 49 and ch. 18, pp.54f). What is the most important difference between the two accounts? In your view, which account is better, and why? For centuries, every ruler created their own principles and rules and somehowRead MorePlato And Aristotle s Views On Political Philosophy Essay3649 Words   |  15 Pageswith ethics, economics and also metaphysics. Political thinkers are the pioneers of â€Å"Modern Politics† in the world. The first serious political thinkers emerged in Greece. Plato and Aristotle are two great philosophers of ancient Greece. Plato in his book â€Å"The Republic† delivers the concept of utopian society which means an imaginary society in which people live in a perfect environment governed by the laws that provides happiness to everyone. Plato gives the concept of an â€Å"Ideal State† in his book,Read MorePersonal Statement : My Coaching Philosophy1456 Words   |  6 Pagesuseful for far longer than the amount of time that you spend actually playing it. Making the connection between health of the mind and health of the body has been around for centuries. The first great thinkers lived in a time when the the Olympics games had already been around for hundreds of years. Plato lived in Classical Greece and was a student of Socrates. He lived in a time where Athens had just been the most powerful, but started becoming unstable and headed towards decline. Even so, his parentsRead MorePlato s Ideas For Making Life977 Words   |  4 Pagesplace to be at the time. This is also home to the world s first true and probably greatest philosopher: Plato. He born into a prominent and wealthy family in the city and devoted his life to one goal: helping people to reach the state of Eudimonia (fulfillment). Plato is often confused with Socrates Socrates, he was an older friend whom taught Plato a lot, but didn t write any books. Plato wrote lots of them, 36 full dialogs beautifully crafted scripts of them imaginary discussions in which SocratesRead MoreEssay on Platos Republic981 Words   |  4 PagesPlatos Republic Plato, one of the most ingenious and powerful thinkers in Western philosophy, born around 425 B.C. Plato investigated a wide range of topics. Dominant among his ideas is an immense discourse called The Republic. The main focus of Plato is a perfect society. He outlines a utopian society, out of his disapproval for the tension of political life. Plato lived through the Peloponnesian War (431-404 BC), in which much of Greece was devastated. This created poverty and political confusionRead MoreEssay about Plato498 Words   |  2 Pages Plato was a philosopher and educator in ancient Greece. He was one of the most important thinkers and writers in the history of Western culture. Plato was born in Athens into a family that was one of the oldest and most distinguished in the city. His father Ariston died when Plato was only a child. The name Plato was a nickname meaning broad shoulders. Platos real name was Aristocles. Plato had aspirations of becoming a politician, however these hopes were destroyed when his friend Socrates wasRead MoreComparing Socrates And King : On Civil Disobedience1346 Words   |  6 PagesComparing Socrates and King: On Civil Disobedience Socrates, amongst the most influential thinkers to emerge from Greek civilization and, perhaps the most noble and wisest Athenian to have ever lived, many centuries before Christ, is noted for not writing anything himself as all that is known about his philosophical thought is through the writings of Xenophon and Plato. By contrast, Martin Luther King Jr. lived in the nineteenth century wherein his main legacy was to secure progress on African American

The Legacy Of The American Civil Rights During The...

During the Jeffersonian Era, there was a dramatic role switch between Secretary of State Thomas Jefferson and President Thomas Jefferson. Some historians argue that Jefferson was hypocritical in his administration, while others argue that he was simply being practical and pragmatic. During his tenure as Secretary of State, Jefferson heavily opposed Alexander Hamilton’s fiscal policy, mainly the funding on war debts. An avid participant of the Democratic-Republican party, Jefferson favored states’ rights and local control, and worked to combat against the principle of a strong federal government. He also heavily opposed the Jay Treaty because he felt that closer economic ties with Great Britain would only strengthen Hamilton’s Federalist Party, promote aristocracy and undercut Republicanism. During Jefferson’s presidency, he disregarded many of his former principles and restricted civil liberties that Americans held. The Embargo Act, which made export goods illegal in the US and was highly unpopular by many Americans. The act went as far as to prohibit the export of all products, by land or by sea, to any select destination. This strategy of isolating the American economy sent many local economies spiraling downward into a depression and raised unemployment rates dramatically. Jefferson was faced with the daunting task of managing a newborn nation, ensuring national safety, and at the same time juggling with the responsibility of not infringing upon American civil liberties.Show MoreRelatedAge of Revolutions Essay1523 Words   |  7 Pagesoverseas. This was achieved through the democracy and constitutions which still are the most important legacy existing in the modern world. 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This paradox is that despite the massive advantages America had provided by â€Å"geographic isolation† and â€Å"bountiful natural resources,† the points used to justify the separation from England are the same reasons that overwhelmed the governmentRead MoreFounding Brothers9626 Words   |  39 PagesPreface: The Generation Some people thought that American independence was Manifest Destiny, Tom Paine, for example, claimed that it was simply a matter of common sense that an island could not rule a continent. But for the most part, triumph of the American revolution was improbable, and therefore it is a remarkable event in history. No one expected that Britain, the strongest country in the world would be defeated by the colonies, and that Americas Republic, a government uncommon in

Principles of Marketing Consumer Decision

Question: Discuss about thePrinciples of Marketingfor Consumer Decision. Answer: Introduction Based on this quote Marketing is too important to be left only to the marketing department... David Packard, the co-founder of Hewlett-Packard, the importance of marketing department is asserted to focus on the internal and external environments of the market and to include different players in the market who are affected by marketing decisions, and strategies as the company make them. Marketing is the companys way of communicating with consumers, suppliers, other stakeholders and third parties and its communication benefits the company by messages well delivered and increases the awareness of the products (Fejza and Asllani, 2013, p.326). Marketing decisions, plans and strategies involve all the departments in the sense that the decision to increase the value of products and their benefits to the customers require the involvement of the production or manufacturing sector to create quality and quantity. This is meant to ensure that the consumer needs, preferences in quality and quantity are met, thus marketing decisions and strategies are inclusive and participatory of all other departments so as to deliver on the companys marketing goals (Fejza and Asllani, 2013, p.326). The focus of this paper is to highlight the importance of marketing to the company and other stakeholders and how this applies to different organizations in their marketing decisions. The relationship between the organization and marketing decision is presented in the growth capacity of the company since, marketing functions of communication and delivery to the consumers involve the creation of relationships which is through long-term cultivation of trust between the consumer and the organization leading to consumer satisfaction, increase in profits and creation of new markets. The marketing strategies of place, price and promotion are key in the distribution plans for the organization and these spans across the manufacturing and supply chain departments to ensure that the companys marketing strategies are met. The proper coordination of different departments and stakeholders lead to achieving the organization's goals, objectives and the ability to remain competitive, profitable and stable in the long run. Marketing decisions affect the company, stakeholders, suppliers, customers among others who form part of the internal and external environment of the company (K im and Richarme, 2010, p. 3). Stockholders, Distributors and Society Marketing decisions affect the different players in the organization, and the stockholder is the financial investor in the business whereby marketing decisions leading to consumer satisfaction are beneficial with relation to the returns to the shareholder. The business is responsible for the revenue and expenditure, and thus the stockholders equity accounting and thus the marketing decisions affect the stockholders equity in relation to the profits and losses of the business. Marketing strategies which increase consumer value lead to increased profitability. Distributors are related to the supply chain and their responsibility in marketing is an increase in the value of products to the consumer through availability, and this affects the consumer and the society at large through awareness and product availability. The distributors are in charge of the supply chain with regards to raw materials and the finished products whereby there should be timely so as to add value to consumers who are the end users. (Lian, 2013, p. 35). Consumer Perspective The consumer is the primary target in marketing decisions and strategies. The consumer is the demands quality, quantity through the prices available in the market. The consumer behavior is important in marketing as it determines the tastes and preferences, the demands among other consumer related processes. The business utilizes consumer information in generating plans and strategies for marketing; the information is sued in the production decisions based on information on tastes and preferences. The distribution decisions are based on the consumer information which is sued in consumer segmentation and targeting, and thus the business uses the consumer perspective in marketing decisions. The consumer is responsible for feedback, consumer retention, and consumer demand, customization of goods and services to meet the needs of the consumer. The consumer relies on deliver of services and products by the organization which is a value creating relationship and the essence of marketing fro m the business perspective (Lian, 2013, p. 35). Business Perspective Business perspective is macro in nature as it focuses on the external environment and given the dynamic nature of global production, competition and the need for quality from the consumer, the business perspective has to account for the above before making marketing decisions. For the business marketing is not about awareness by the nature of relationship they develop with the consumer through value addition and communication to build sustainable relationships which are profitable in the long run (Lian, 2013, p. 35; Tsang-Sing Geng, 2002, p. 408) Illustration of Toyota Company Marketing Strategies Marketing decisions and strategies are based on the research of the internal and external environment of the business to determine the consumer behavior and patterns in purchasing. The information used to determine the purchasing decisions of Toyota Company which is an international manufacturer of all types of vehicles is important in analyzing the different needs and preferences of their consumers given the global market place and competition form companies such as Isuzu among others. The study of environmental factors in determining the purchasing decisions of consumers focuses on the external environment of business. External conditions which determine purchasing power and change in motor vehicle consumption include the economic development of regions. Developed countries record highest purchases in vehicles with the population patterns presenting the increase in disposable income which is utilized by the consumer in the purchase of luxury goods among others. The increase in glob alization and competitive market place has presented economies with opportunities for development, and thus the consumption of motor vehicles for all uses such as personal or family or commercial use increases the rate of economic development (Borah, 2013, p. 19). The environmental factors of purchasing power involve the use and changes in technology. Technology has been utilized to cause revolutions and innovations which are applicable in the dynamic marketplace. For instance, the development of fuel efficient and environmentally sensitive vehicles with regards to the global environmental agenda is a move by many vehicle manufacturers whose goals and strategies in marketing are to attract global purchases and customer retention. The global marketplace that Toyota ventures in is subject to political and regulatory requirements which can hinder consumer purchasing. For instance, the implication of taxation through customs in the import and export activities of some countries limits the affordability of Toyota products. The price is an important determinant of consumer purchasing decision, and thus tax additions and regulations are a hindrance to purchasing. The purchasing decisions are affected by the development of competition; the global mark et offers consumers with choices on the vehicles given the competition from other manufacturers such as Isuzu, Mercedes-Benz, and Honda among others. The Competition influences purchasing power through the availability of substitutes and choices in the market given different prices, the quality and product customization which meets the consumer needs and preferences. The investment in Toyota to meet consumer needs and preferences through product diversity which covers products such as cars, trucks, minivans, SUVs covers the product development and customization to meet individual needs of consumers (Alamgir, 2010, p. 146). The analysis of the internal systems highlights the organization determines the structure and systems laid in place in making the companys products superior in the market. The company itself has been established as an innovative leader and through proper management established a global brand. The formulation of objectives and policies has been based on the long-term success and sustainability of the company given the increase in competition. The presence of foundations and principles for Toyota is an influence to purchasing decisions on consumers through brands and assured quality. The profitability and sustainability objective by the company enables the understanding of markets and factors such price, quality and how they affect the company. The proper resource allocation strategy is important for the analysis of inputs and outputs and the overall effects it has on the company, and other stakeholders (Tsang-Sing Geng, 2002, p. 408). Value Addition Services to Customers Illustrations from Groupon.my Marketing activities are based on communication between the seller and the buyer and the various intermediaries involved in the transaction. Communication is a method of developing relationships which are key to generating value base services and products for the consumer. Partnering with the consumer through value addition is important in consumer preference and retention mechanisms. Groupon.my is fast growing information and technology related company whose focus is the provision of information to their customers on issues such as entertainment, food, health-related information among others. The location for this app is Malaysia which presents a potential market for both local and international consumers such as tourists in the provision of information. The value addition strategy is presented by the customer loyalty and retention techniques which have being captured through the offering of a wide range of services and information and thus wide clientele. Customer retention is base d on the feedback which presents the services of Groupon.my as unbeatable offers and discounted prices for their customers (Lian, 2013, p. 19). The activities of Groupon.my have ventured in the development of systems and processes which ensure proper customer service is delivered. Customer service team is responsible for customer queries and complaints and through the active participation of the team, there is assured response. The reliability of the customer service team is value addition proposition for the company given the nature of activities marketed. The preference for Groupon.my has increased in popularity through various offers for feedback and recommendation for their consumers thus increase in consumers. The utilization of e-commerce and technology has led to profitability for the company and increased its customers through the flow of information and quality of services which is value additional to the consumer (Lian, 2013, p. 19). Marketing Environment The marketing environment is an evaluation of the internal structures of the company and the external factors that influence the marketing decisions and strategies. The micro and macro environment of the business are important as they determine the success of marketing activities and plans. The focus is based on Coca-Cola which is an international company in the beverage industry. The operations of this company are international in the sense that, their production and marketing decisions are meant to attract global markets. The external environment is global given the different geographical locations and the differences in their consumer tastes and preferences. The macro environment covers factors such as the technological environment, which is current faced with innovations and inventions and are key in the change of processes and products. Technology aids in the promotional activities through increases the flow of information across audiences in different geographical locations. Fo r instance, the Coca-Cola Company has utilized the technological advancement in their global promotional awareness and product development abilities to increase their turnover in productivity and reach their customers globally (Kim and Richarme, 2010, p. 3). On micro analysis of the marketing environment, we focus on the ability to remain competitive for a company such as Coca-Cola. Given the international brand and the industry it has ventured in, Coca Cola faces competition from Pepsi.com. Competition is experienced through the product quality and price, whereby Coca-Cola has managed to maintain global competitive advantage and profitability in the long run given the quality nature of their products and product development ability through diversified products which meet the consumer needs and preferences of diet and health. The establishment of Coca-Cola as a beverage brand has ensured customer loyalty and retention across most markets in the world and despite the competition it faces, the company has remained profitable (Lian, 2013, p. 19). The evaluation of the demographics is important in establishing the marketing choices in terms of products, prices among other marketing related plans. Demographic evaluation of the population determines the target population for marketing their goods and services. Demographics present a clear picture of the income patterns of the consumers and thus their purchasing power. It also presents details on the age and gender differences of the population, and these demographic features are important in target and segmentation choices of the company. For instance, the Coca-Cola Company has a varied range of products which appeal to different age groups and health and diet groups of the population. The offering of different prices for different products presents the difference in consumer incomes and affordability for their global customers ("3.1 Factors That Influence Consumers Buying Behavior | Principles of Marketing," n.d.). The political environment is important to the determination of stability of economic systems and the safety of performing business related activities. The political class is responsible for the formulation of the peaceful business environment. The nature of political circle determines investment decisions of many companies. With reference to Coca-Cola Company and the international nature of its business activities, the volatile nature of certain geographical areas is a hindrance to business activities and thus affects production and marketing activities of the company (Kim and Richarme, 2010, p. 3). The company itself is a factor to consider in marketing decision making. The company which is an organization based on goals and objectives are responsible for marketing decisions and plans. Marketing requires the involvement of the management and resource allocation which in turn produces results for the marketing efforts by the company. Marketing requires reliability with regards to customer service and delivery systems, resource allocation for promotional activities and production of quality products. The Coca-Cola Company is reputable for marketing efforts which are consumer oriented and value adding to the consumers ("3.1 Factors That Influence Consumers Buying Behavior | Principles of Marketing," n.d.). Conclusion The marketing decisions and strategies require the involvement of the different departments of the company so as to ensure the quality of the products which is the consumer needs. Consumer behavior in marketing is important for determining purchasing patterns and other sustainable changes in the consumption behavior which in turn lead to a change in marketing strategies. The micro and macro environment of the business have effects on the value addition capacities of the business. The involvement of different stakeholders such as the suppliers in value addition and consumer satisfaction is an important consideration for marketers in their strategies and decisions. References Alamgir, Mohammed, Tasnuba Nassir, Mohammad Shamsuddoha, and Alexandru Nedelea. "Influence of Brand Name on Consumer Decision Making Process-An Empirical Study on Car Buyers." The Annals of The "?tefan cel Mare" University of Suceava. Fascicle of The Faculty of Economics and Public Administration 10, no. 2 (December 2010), 142-154. https://seap.usv.ro/annals/ojs/index.php/annals/article/viewFile/295/302. Borah, Ranjan. "Factors Influencing Purchasing Decisions Towards Toyota Cars in Bangkapi District." PhD diss., Stamford International University , 2013. Fejza, Ejup, and Alban Asllani. "The Importance of Marketing in Helping Companies with their Growth Strategies: The Case of Food Industry in Kosovo." European Scientific Journal 9, no. 16 (June 2013), 326-336. https://eujournal.org/index.php/esj/article/view/1152/1168. Kim, Jin-Woo, and Michael Richarme. "Linking Marketing Activities to Shareholder Value: Philosophical and Methodological Issues." Journal of Management and Marketing Research, 2010, 1-10. https://www.aabri.com/manuscripts/09393.pdf. Lian, LilianY. "Defining Marketing and the Marketing Process." In Principles of Marketing, 3rded., 1-89. Malaysia: Wawasan Open University, 2013. Tsang-Sing Chan and Geng Cui (2002) ,"Consumer Beliefs and Attitudes Toward Marketing: an Emerging Market Perspective", in AP - Asia Pacific Advances in Consumer Research Volume 5, eds. Ramizwick and Tu Ping, Valdosta, GA : Association for Consumer Research, Pages: 406-412. "Toyota Global Site | Company." Toyota Motor Corporation Global Website. Accessed February13,2017. https://www.toyota-global.com/company/. "3.1 Factors That Influence Consumers Buying Behavior | Principles of Marketing." Open Textbooks | University of Minnesota Libraries University of Minnesota Libraries. Accessed February13,2017. https://open.lib.umn.edu/principlesmarketing/chapter/3-1-factors-that-influence-consumers-buying-behavior/. "How Groupon Malaysia Works?" All Klang Valley - KL Deals | Groupon. Accessed February13,2017. https://www.groupon.my/how-does-groupon-work.

Napster Information Superhighway Robbery free essay sample

Sean Fanning had no Idea of the amount of turmoil that the creation of Anapest would cause. Full-length songs were being exchanged in a matter of minutes, and neither the artists nor the record companies were seeing a cent of it. With the widespread popularity of Internet file sharing the music population was divided. People either saw the program as a Godsend that would save them from wallet gouging CD prices or a new-aged form of robbery.From the money-hungry record company executive to the eleven year-old kid waiting forty minutes to download the attest EBB Mac hit, it seems that almost everyone has a stance on Anapest. The difficulty lies in appeasing all parties affected by the Internet file sharing. Though the record companies and others Interested In the financial aspect of music are reluctant to adapt, they will inevitably be forced to do so by the evolution of technology. We will write a custom essay sample on Napster: Information Superhighway Robbery? or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The word Anapest originated as creator Sean Finings grade school nickname.It was a remark made In regard to Finings hairstyle and was meant to jilt his focus on the basketball game at hand. Since then Anapest had been his nickname. When Finings Internet file sharing program was launched in 1998 it Inherited the title. Fanning was enrolled at Northeastern University and was majoring in computer science when he created the program. He sought a challenge beyond his entry-level classes. Thus came the Idea for Anapest. Finings roommate had been using Internet technology quite frequently to download and play Amps (music files).The problem was that the sites he was using were unreliable and often out of date. After surveying several Internet users Vela chat rooms Fanning had collected enough information to begin work on his masterpiece. His idea was to have a program that searched for other users on the net that possessed MPH files. It would ask the user which files they wished to share with others and then would make those available for download. The program would survey the available files each time the user logged on, thus eliminating out of date links. Fanning wanted to see If he could turn his thoughts Into a reality.He left Northeastern with no intention of professionally developing the program, and was only interested in testing his new pilot program for efficiency and popularity. After sending the program to a few friend who continued to send It to other friends the bugs were worked out and Fanning was receiving nothing but positive response. With the help of his uncle, Fanning incorporated Anapest in May of 1999. The program took off from there. Office space was obtained for the corporate use, and Fanning moved out to California. Before its lawsuit induced downfall Anapest was simultaneously harboring over 800,000 users. Despite Its popularity, not everyone was thrilled with Anapest and other file sharing communities. Retail stores are not pleased with the introduction of file sharing programs. The music manager at Media Play In Enfield, CT states, I was reading in Billboard magazine that the record Industry has lost something Like 6 billion dollars on Internet file sharing already. That works out to like 100,000 dollars for this store alone. He also said that Media Play has made no official statement on Anapest and other sharing services. While they they do not own the music and only sell it.The ones who do own the music are the record companies and the artists themselves. The record companies have been the loudest voice of opposition and yet the most unwillingly to compromise. They say that the program enables users to violate copyright laws, and thus cut into profits. Under the law these companies are Justified. The Copyright Act of 1976 states that owners have five exclusive rights: 1. Only the copyright owner may reproduce or make copies of the work 2. Only the copyright owner may create adaptations of the work. 3. Only the copyright owner may distribute copies of the work to the public. . The copyright owner has the exclusive right to perform the work in public. 5. Only the copyright owner may display the work in public. Anapest violates all of these. Without exception every right of a copyright holder is infringed upon. The record companies do hold the legal copyrights to the work and re Justified in their claims, but fail to rouse any sympathy with the public. CD prices are utterly ridiculous. The suggested retail price of a compact disc has not dropped from its $19. 99 suggested retail price since they first came out. It is unbelievable.The devices to play them have declined tremendously over the past ten years, yet CD prices have been constant. Using personal experience as an example, I bought a CD player when I was in sixth grade. That was six years ago. The player cost me eighty dollars. Whenever we went for a ride in the car and I wanted to listen to my Smashing Pumpkins I had to hold the player in the air to keep it from skipping. The ones that had ESP. to prevent skipping were priced around $200. A few months ago I bought a player for forty dollars that I could elbow drop and it would not skip.The reason that the prices of CDC have not dropped is because of the tremendous greed of the record industry. When interviewing two experts in the field of music retail they were asked, Do you believe CD prices are two high? The response was an immediate and simultaneous YES! As technology ages the price normally declines due to improvements in production and availability. Consumers are turned off at the lack of cost deflation. The reason that price of CDC have not declined is because of the enormous avarice tax that the record industry puts on each disc.With prices as they are who would not turn to free music instead of highway robbery at the record store? Teenagers are not highly paid to run cash registers or wash dishes, and thus cannot afford to buy music at such a high cost. A person getting paid minimum wage would have to work for three hours in order to be able to buy a single CD, and often times they do not like the entire disc. They are only interested in a few good songs. A user can mix a variety of music onto one disc instead of having to Jockey the skip button through a twenty -dollar mistake. By escaping the unreasonable CD prices Internet file sharing is replenishing the emaciated bank accounts of music lovers across the country. Those who really suffer from Anapest and other file-sharing programs are newer bands. When a new band hits the airwaves it is uncertain whether they will have the appeal necessary to hold the fleeting attention span of the out of every CD. The first album an artist releases is not intended to make money, but to solidify their status as a legitimate entertainer. They are depending on people to buy their CD. Poor record sales are interpreted as a lack of popularity.With the introduction of Internet file sharing a variable has been created in the assessment process. A band could have huge popularity, yet their label would not know it because file exchanges are not reported. These new artists are the ones that need the sales the most, and often times do not produce them because their one good song can be downloaded from the Internet. Some musicians struggling to start feel that Anapest and other such programs are beneficial to their cause. The Internet is a fertile source of publicity. Many bands that have not been signed too major record label have difficulty in distributing their work.As a result of this bands such as Dispatch encourage their fans to use Internet file sharing. It assists in spreading the bands sound across the nation. This is one band that I found as a result of Anapest, and would not have otherwise. This is the beauty of the Internet. It is free publicity. Instead of having to spend thousands on promotion tapes countless hours posting flyers a website can go up and be much more effective. The young bands that are frustrated because their song is being downloaded instead of bought have a right to e mad.Their rise came before the MPH age and they most likely had to fight tooth and nail to get signed. There was no way to produce evidence that people were listening to their music as their track spun for three minutes in front of a big time record executive. If they had had a figure of how many people had downloaded the song off of the Internet, then they would have been able to present themselves more convincingly. The Internet can serve as a sounding board for young musicians. They can put a song out and monitor its success, and with that information make revisions or run to the record company.Aside from the small bands that have been newly introduced to the music industry, there are those bands that have already made it. They have been established in the music industry and are in solid contracts with their record labels. This gives them power that the small bands do not have. They can negotiate. Larger bands have the ability to demand more profit return off of each CD. If they have already had two platinum albums the companies know that the third will definitely sell, and therefore can afford to shell out more money because the risk of loss is not present. Being more popular band means more options in general.They have endorsement opportunities, the chance to play bigger venues, and endless merchandising options. All of these give bands such as Metallic and Limp Biz the edge over all of the smaller bands. The fact that Metallic and Limp Biz are both big name bands is virtually the only thing they have in common. Their views on Anapest are at opposite ends of the spectrum. One of the bands has embraced the new technology and resorted to the old cliche of if you cant beat Deem Join Mom, while the other has bitterly attacked the Internet companies and even more so the fans themselves.Lars Lurch, drummer of Metallic, has angrily denounced the Internet music exchange and all those associated with it. He has spear-headed whole anti-Anapest campaign and has received a great deal of negative exposure as a result. Lurch has towards the consumers of Internet music have turned many people off to the band. When interviewing the disc Jockey/salesperson at Media Play he testified to this. He has attacked the fans for downloading the music. I mean I have every Metallic CD and Ive downloaded their stuff too. It makes me mad when he points the finger at me.He has lost a lot of fans. Ive had people come in here and say they hate Metallic now and forget them them and that theyll Just burn all of their stuff, vents Steve. Staves opinion towards Lurch seems to be widespread. Websites such as Intellectualism. Com have sprung up all over the Internet. He has attacked Internet users and thus turned the web against himself. It is proof that artists will have to conform to the download age. One artist who has conformed and has found success is Limp Bassists Fred Durst. As lead singer of the band Durst has embraced Anapest. We believe that the Internet and Anapest should not be ignored by the music industry as tools to remote awareness for bands and [to] market music, states Durst. Anapest sponsored a free tour in which Limp Biz and other bands would be playing venues with no admission charge. The fans loved it, and as a result Limp Bassists record sales have been phenomenal. The band clearly did not lose any sales due to Anapest. They turned the situation into a way they could appeal to their fans even more. It was an extremely saw business maneuver.In regard to other artist opposition to Anapest durst says, We could care less about the older generations need to keep doing business as usual, we care more about what our fans want and our fans want USIA on the Internet. As a businessman it is more beneficial for an artist to support its listeners in downloading, but what about as an artist? On the Internet anything is available. That means if Springiness ever sat in the kitchen at age four banging on pots singing an early version of Baby We Were Born To Run it can be found in MPH format on the Internet. Fans love this while artists hate it.Unauthorized versions of songs are easily available to millions. Artists may feel that this is not a fair representation of their work, and do not want it out there. Will Healy of the Internet music retail site Arrestor. Com states, Its not so much the stealing of music, but the posting of music that was never supposed to reach human ears. Some artists will do demos, recordings, etc. That they later decide they dont like or feel it doesnt represent themselves and scrap it. Somehow, somebody will get a copy of this and then post it on a Anapest type-site.The artist doesnt know how it posted and may not want people to hear those tracks for whatever reason. The third exclusive right of a copyright holder is that only the holder has the right to distribute the work to the public. This right is violated when a song is made available without the permission of its creator. The fans love these rare versions. They pay for the CDC, the concert tickets, and the T-shirts, so they deserve a little something extra. There are extreme music fanatics in existence that want to get a hold of anything with their favorite groups name on it.There is no harm in allowing that fan forty-five seconds of a demo song that was Just thrown out anyway. Bands such as Dave Matthews Band are well known for their acceptance of this. They allow taping at concerts, and are one of the largest bootleg bands around. Dave Matthews album sales are not Hartford, CT they are sold out. Bands such as this appreciate a die-hard fans desire greater feeling of allegiance by owning rare versions of their work. With the outrage over Anapest came tremendous lawsuits. The Recording Industry Association of America filed suit against the company for copyright violation.Artists such as Metallic have filed on their own, and individual record companies as Nell. The Anapest service has been crippled by the legal action. They have been forced to block all songs that are from artists who are filing suit or whose labels are filing suit. The amount of files available dropped so much that the service was practically useless. As of February a three-judge panel overturned a lower court decision to shut down Anapest entirely, but maintained the stipulation that they Mould be forced to block songs. This is not a solution.Anapest could be driven to bankruptcy and Additionally, Scour, Breathers, Mister, Kava, Mesh, Limier, Babes MPH finder, Notable, Win, ripostes, Swapper, Efferent, Medicare, Young, Aha, Smirk, and several other file sharing programs would keep the pulse of sharing community beating. Anapest is trying to work out a solution with the record companies. They have signed a deal Ninth the German company Bertelsmann Inc. who owns the BMW music company. Already a link off of the Anapest program has been added which brings the user directly to the Bertelsmann owned CD Now website.A potential Anapest version Inhere the user pays a monthly rate is in the works, but the outlook for this is not very DOD. Why pay a monthly rate for music that is free at one of the many other sites? Also, certain companies or artist still may not comply, and those songs would still have to be blocked. This would limit the amount of music available making the service inferior to others. As for now the MPH craze is running wild. Soon more and more companies will come under fire and the Internet music industry will evolve into a pay service. With the way things are going now no one will be completely satisfied until all free music libraries are eradicated. Ideally users will have to pay in some way to obtain the music even if its in the form of demographic information. Questionnaires completed before downloading will hold valuable information that can be sold to record companies and other business for research and marketing purposes. The reason that record companies will be interested in consumer information is hat people are still buying music. With the focus on the Internet everyone has forgotten the record store.Media Plays music department salesperson in Enfield, CT has seen that people come into the store all of the time looking for music that they have found on the Internet. The feeling of ownership when one purchases a disc is more fulfilling for many consumers. It is these people that will continue to buy CDC despite the Internet downloading frenzy. These are the people that the record companies and retail stores need to focus on, and use the net to get them to buy more. No matter what they decide to do the Internet file sharing age cannot be stopped as of the present, and they will be much better off trying to conform.The record companies need to work with the musicians and the MPH sites themselves. The whole problem with copyright violation and unauthorized music trade is the lack of permission. If in the beginning a system had been established to compromise is very difficult. Record Companies are being extremely stubborn on the negotiation attempts. Since they do not truly need profit from the Internet they are reluctant to give in. Inevitably they will have to come together. File sharing cannot e stopped, but it can be controlled if they all work together.This can become a great economical advancement once all parties are satisfied. A plethora of opportunities for expansion of the music industry has been opened with the World Node Web. The media as we know it can achieve a higher level of greatness only if all factions can collaborate to make it that way. With the introduction of mainstream Internet file sharing in 1998 came the introduction of a new conflict: the issue of intellectual property. Anapest was the program that brought attention to the whole underground MPH swapping, but it is hardly the only program in existence.Several others are in place, therefore destruction of the Anapest Corporation will not end the problem. Musicians are not getting paid for the millions of files that have been swapped between various users over the past three years. The act of downloading music has even been referred to as theft. People have been downloading music as an alternative to outrageous CD prices and the convenience of burning their own CD mixes. Users will not willingly let this go. Artists and record companies are going to have to work with the fans demands and the music services themselves to develop some sort of compromise.

Product Life Cycle (PLC) Essays

Product Life Cycle (PLC) Essays Product Life Cycle (PLC) Essay Product Life Cycle (PLC) Essay The concept of Product Life Cycle (PLC) highlights that sooner or Later all products die and that if an entrepreneur wishes to sustain its revenues, he must replace the declining products with the new ones. The advantages of forecasting the life cycle of a product to a firm are as follows: 1. When the PLC is predictable, the entrepreneur must be cautious in taking advance steps before the decline stage, by adopting product modification, pricing strategies, distinctive style, quality change, etc. . The firm can prepare an effective product plan by knowing the PLC of a product. 3. The entrepreneur can find new uses of the product for the expansion of market during growth stage and for extending the maturity stage. 4. The entrepreneur can adopt latest technological changes to improve the product Quality features and design The product moves through the four stages namely, introduction, growth, maturity and decline.As the product moves through different stages of its life cycle, sales volume and profitability change from stage to stage Examples; 1. CRT Televisions; The innovations in the field of technology has made way new models of Televisions in the market like the LED /LCD and it had shown the exit door for the CRT model TV With LCD/LED TV sales in India gaining momentum quickly, 2010 was the last year that Cathode Ray Tubes (CRTs) can lay claim as the leading television display type in the country on a revenue basis, according to a research reportThe above chart shows the s ales of CRT vs LED in the recent years which is quite evident that the CRT model TV is growing through its decline New CRT sets are no longer sold in the United States but are still being manufactured mostly for the Asian market. The CRT demand comes mostly from the world’s developing nations, where inexpensive TV sets using CRTs are one of the first luxury items people tend to buy as soon as they have a little bit of disposable income.CRT television sets are still absolutely the cheapest ways to get a first TV, Personal computers; The other product which is going through its decline is the personal computers, which once were much hype in the recent years the sales of them has been declining and there was considerable difference with the number of units shipment this year when compared with the previous year Personal computer sales decline as consumers turn to smartphones and tabletsWorldwide PC shipments totalled 76 million units in the second quarter, a 10. 9% drop from a y ear earlier, according to Gartner. PC sales have been hurt in recent years by the growing popularity of tablets. The introduction of low-cost tablets had further hurt PC sales, especially in emerging economies In emerging markets, inexpensive tablets have become the first computing device for many people, who at best are deferring the purchase of a PC,

Case Study of Managing patient suffering Opoid constipation

Case Study of Managing patient suffering Opoid constipation This case study outlines the clinical management of a client with a problem with Opioid induced constipation. Opioid analgesics (narcotics) cause constipation in most people. Opioids slow down the stool as it passes along the intestinal tract. This causes the stool to become hard. If you have hard stools, have difficulty passing bowel movements and the movements become infrequent, then you have constipation. Constipation can be very bothersome and last as long as you are taking narcotics on a regular basis. Therefore, it is important that we learn to manage our bowels effectively. Throughout the analysis the anonymity and confidentiality of this patient will be protected as outlined by the Nursing and Midwifery Council (2008) and therefore the patient will be referred to as Mark Scott. Additionally consent was gained by Mark to allow the author to use his case for my assessment. History of present illness Mark Scott is a 64 year old gentleman who is 2 days post op following a Right Total Hip Replacement (RTHR). Total hip replacement involves removal of a diseased hip joint and replacement with a prosthetic joint. Whilst doing the medications Mark confided in the nurse that he may have a problem with his bowels and that he may be constipated. To enable the nurse to assess Mark she would have to understand constipation, it helps to know how the colon, or large intestine, works. As food moves through the colon, the colon absorbs water from the food while it forms waste products, or stool. Muscle contractions in the colon then push the stool toward the rectum. By the time stool reaches the rectum it is solid, because most of the water has been absorbed. Constipation occurs when the colon absorbs too much water or if the colon’s muscle contractions are slow or sluggish, causing the stool to move through the colon too slowly. As a result, stools can become hard and dry. Mark asked the nurse if there was anything she could give him to ease the discomfort he wa s experiencing, However as Mark has presented with a new problem with the possibility of him needing medication, the nurse would first need to undertake a holistic assessment of Mark. The purpose of assessment is to allow the nurse to examine all relevant factors of the problem and allow her to make the decision of whether prescribing a patient group directive (PGD) is an appropriate intervention (Humphries, 2002). Consider the patient When Mark stated he thought he was constipated, it was important to ascertain his own interpretation of what this meant. For example, Wondergerm (2005) states that for some, constipation may mean opening their bowels less than three times a day. On the other hand, constipation may mean opening of the bowels less than three times a week. There appears to be a general consensus that the range for normal bowel activity lies somewhere between three bowel motions daily to one bowel motion every three days. However, it is important to remember that a change from three bowel motions a day to one every three days may represent a significant change for the patient, despite remaining within the normal limits (Peate, 2003).

Spam (Computing) Essay Example | Topics and Well Written Essays - 1500 words

Spam (Computing) - Essay Example Proponents of permission-based emails argue that the receiver can simply hit the delete button or use an opt-out option listed in the electronic advertisement if they do not want to view the email. (Godin, 1999, pg. 43). Opponents charge anything that arrives in the inbox that the recipient didn’t request is spam and that just because a purchase is made doesn’t give that company the right to inundate them with junk mail. The debate is joined whether this tactic serves to generate trade or to drive potential customers away. Spam is considered not only intrusive but is generally viewed as a scheme of some kind. Those that don’t differentiate between the two are driven away from these emails thus questioning their effectiveness. The question then becomes are permission based emails an unwanted and ineffective or a necessary and reasonable method of advertising? Argument Spammers have long attempted to justify their intrusive form of advertising. So-called permission -based marketing is just another example of spam. According to their logic, if a person forgets to check a button at the end of an online order form requesting no further correspondence, this constitutes permission. If a lawn care or maintenance man had access to your property does that give implied permission to sell you Viagra? When a service or product is purchased on the Internet, does this give implied permission for the company to suggest sell on a daily basis via your email account? If a consumer is required to type in an email address to visit the site or bought a related product from another company that, in turn, sold their email lists, this is all considered permission to inundate an email box with spam. An opt-in list can be purchased, on the Internet, of course, thus making even a respectable company’s permission list suspect. Many companies, including utility and service companies assume that an individual has granted spam permission if they have used a product or service of that company. These emails typically announce that this email is not spam; you have opted to receive this information. It goes on to espouse the company’s spam policy and that it’s policy prohibits spam of any kind. There seems to be a perception chasm between marketers and the consumer. (Dean, 2003). If the old adage ‘time is money’ is correct, then stolen time is stolen money. The theft of a few seconds will not cause a person to lose their livelihood but that is similar to saying stealing one item from a chain store won’t bankrupt the company. Wrong on a small scale is still wrong. Spammers may argue that junk mail does not have the same effect as stealing because there is an opt-out option choice on the email, but the time spent reading, following the link and then the steps necessary to stop the spam is time lost. Multiply that 30 seconds of effort by 100’s of spam emails and that is significant money stolen from an individ ual and/or their employer. (Rhode, 2003). Adopting Opt-in anti-spam email rules worldwide would limit spam messages, perceived or otherwise, as the consumer would have to make a deliberate choice to receive company generated email. The Opt-out option addresses the spam issue only after the unwanted message was sent. The loss of time and irritation to